Related
Of course , Avengers : Endgamedid more than just manage to scratch a net , rooting itself atop the weekly box office charts and enjoying a phonograph record - break opening , but there was always one goal wonder Studios silently but for sure had their optic on : the phonograph recording for the highest worldwide grossing film of all clock time , currently hold by James Cameron’sAvatar . Now at the decision of its theatrical least sandpiper , the Avengers certainly gave their blue rivals on Pandora a in force conflict , beating awayStar Wars : The Force AwakensandTitanicwith relative ease to attain 2d place , butAvengers : Endgamehas been ineffectual to displaceAvatarat the top of the cinematic pile .
Related : Did Avengers : Endgame Confirm Tony Stark Was take on ?
It was perhaps unsurprising , then , when Marvel Studios announced earlier this calendar week thatAvengers : Endgamewould be getting a re - releasewith additional scenes and some post - credit entry surprise . This is a fairly gossamer endeavour to takeAvatar ’s pate , but the fact thatAvengers : Endgameneeds a 2d streak just to compete against Cameron ’s innovational taradiddle of humankind vs. nature verbalize volumes about the nonsensical amount of moneyAvatargenerated back in 2009 .
Unlike its two closest competitors , Avatararrived without the backing of a well - established franchise . While bothAvengers : EndgameandStar war : The Force Awakensrode on the back of decades - honest-to-goodness characters and multiple previous loss , Avatarwas an only original construct , albeit one boosted by the freshly - fangled gimmick of 3D technology , and to hold back off movie that fans had been look days for in some cases is no mean feat . The last decade has see a surge in the exploitation of sequels and reboots on the big screenland , as studio see such project as less risky suggestion than original , untried fare . Whatever your belief on the originality ofAvatar ’s story , the movie itself did n’t have any variety of established follow when it go far in theaters , making its eventual authorization all the more telling .
middling scarily , Avatar ’s highest grossing pic track record is n’t even adjusted for splashiness . With a ten of economic variety betweenAvatarandAvengers : Endgame , the return for Cameron ’s pic would be even more elephantine if measured by today ’s standard ( over $ 3 billion ) and the gulf between the two films would surely be insurmountable . One also must consider that the last ten years have seen an growth in tag prices , more widespread economic consumption of 3D applied science in house and a ascending in the amount of IMAX screens usable . Essentially , this means thatAvengers : Endgamefailed to breakAvatar ’s record , even though fans were pay more to get in .
Even ifAvengers : Endgamedoes go on to breakAvatar ’s coveted book , the fact that the motion-picture show had to be re - free so as to do so will add a slightly empty closed chain to the victory , not that Marvel Studios will take care one chip . But withmultipleAvatarfilmson the purview , they may not harbor on to that title for very long .
Next : Every approaching Marvel Cinematic Universe Movie
