Avengers: Endgame
TheAvengers : Endgamere - sacking was a impertinent caper by Disney , but because ofDark Phoenixinstead ofAvatar . In June , when Kevin Feige confirmedEndgamewould be head back to theaters with extra fillip contentafter the credits , the popular narrative was that it was a play by Marvel Studios to passAvatar’sglobal box office sum . The 2009 James Cameron sci - fi heroic poem gross $ 2.788 billion worldwide and is the current record holder . As of this writing , Endgameranks secondly on the chart with $ 2.764 billion . After getting off to a blistering start , Endgametailed off and fell behindAvatar’sincredible pace- a by-product of playing through the summertime movie time of year .
Before theEndgamere - passing strike theaters , Marvel ’s blockbuster wasapproximately $ 38 million aside from fructify a newfangled record . At first glance that does n’t seem like a lot for one of the biggest movies of all - time , it ’s still a considerable amount of money for a film that ’s been out for 10 weeks now andhits house medium later this month . A closer examination of the situation suggest thatAvatarwas never really a thought here . Perhaps this has everything to do withDark Phoenix .
Related : Avengers : Endgame ’s Re - Release Was a Huge letdown
Though it ’s the finalX - Menfilm under Fox ’s watch , Dark Phoenixwas distributed by the Mouse House , since it debuted in theatre months after the Disney / Fox deal became official . And it may not be a coincidence word of the newEndgameversion break out a couple of weeks afterDark Phoenixbombed spectacularly at the box office , opening with just a $ 33 million weekend and eventually losing one-half of its theater of operations . Disney , savvy company they are , saw an chance .
In the days chair up to theEndgame"Bring Back " variant , Endgamewas really out - earningDark Phoenixper silver screen , even though it was play in significantly less theaters . For case , on Monday , June 24,Dark Phoenixgrossed $ 450,620 from 2,054 locations ( an average of $ 219 per theatre of operations ) . In contrast , Endgamemade $ 272,691 from 985 locations , for an average of $ 277 per theater . On the final day before the re - release open ( June 27),Dark Phoenixaveraged $ 172 per theater , whileEndgameaveraged $ 304 . And withDark Phoenixlosing 867 theaters on June 28 , and no major wide release opening that weekend , Disney experience it was wise to allocate those screens toEndgame , which still had small amounts of interest group . Endgame’stheater count arise from 985 to 2,025 this past weekend , gaining more than 1,000 additional localisation to pad its total . The supplemental contentwas merely a gimmick to give theEndgameexpansion some hype .
There were those ( including Robert Downey Jr. campaigning on societal metier ) pushing forEndgameto become the highest - grossing motion-picture show of all - time , but this re - release was never going to be enough to get there , and Marvel probably knew that going in . The numbers never full added up and the gap was too great . If anything , this was designed more tocapitalize on the ballyhoo forSpider - Man : Far From Home(which builds directly off ofEndgame ) and fill screens Disney was losing anyway . And it seemed to pay off too , sinceEndgamecracked the domestic top 10 this past weekend with $ 6.1 million , which is much more than whatDark Phoenixwould have gross if it still had a full theater count .
More : Endgame Beat Avatar Domestically - But just the ticket Sales Tell A Different Story
