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Solo : A Star Wars Storydirector Ron Howard offers three reasons why he believe the flick failed at the box office . Released in theaters last summer , the second standalone spinoff becamethe first film in theStar Warsfranchise to lose money . cost more than $ 250 million to produce ( due to the significant reshoots that direct place after Howard took over for the fired Phil Lord & Chris Miller),Soloearned just $ 392.9 million worldwide . Its poor performance reportedly led toLucasfilm put over additional legacy character anthology films , such as oft - rumored project about Obi - Wan Kenobi and Boba Fett .
In the aftermath , people assay to make sense of aStar Warsmovie coming up that short commercially . One primary reason quote wasthe washy merchandising campaign , which did little to excite general audiences and paintSoloas a must - see blockbuster in theaters . cause a year to mull this puzzle over himself , Howard has not one , but a trio of intellect why he cerebrate the pic could n’t meet anticipation .
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speak on theHappy Sad Confusedpodcast ( viaLRM ) , Howard was ask aboutSolo’spoor box office number . The manager believes there were a few things that caused the low turnout , quote the film ’s Memorial Day chess opening ( where it debut in the tail ofAvengers : Infinity WarandDeadpool 2 ) and internet trolls tankingSolo’s"want to see " scores online . Most interestingly , he pointed to the pic ’s actual story .
“ Maybe it ’s the musical theme that it ’s too nostalgic . That going back and revisit an origin storey for a beloved character may not be what the fans were looking for . It seemed to me reckon at the initiative , with child but not as big as the others , I think that was [ only ] the hardcore fan . [ The pearl - off ] tells you how many people are tagalongs who need to expect to see what people consider or if it ’s essential , if it ’s a zeitgeist motion-picture show or not . It did n’t strike the zeitgeist , for whatever reason . ”
Solois arguably the modernStar Warsmovie that was met with the great amount of skepticism when it was officially herald . There was a fate work against it from the jump , most notably the requirement to recast Harrison Ford in the nominal persona . WhileAlden Ehrenreich did an fantabulous job making Han his own , seeing somebody else play the iconic smuggler palpate wrong to some viewers . to boot , having the patch revolve around elements like how Han met Chewbacca and gain ground theMillennium FalconmadeSolofeel like a good origin story that was n’t all important viewing in the august scheme of thing . While die - hardStar Warsfans were mad to check it out , Solocertainly lacked the " event movie " feel of something likeThe Force AwakensorThe Last Jedi- direct good continuation of the Skywalker saga . It ’s for that reason this December’sThe Rise of Skywalkeris poised to be a return to conformation for the franchise , commercially talk .
Lucasfilm appear to have learned some valuable lessons fromSolo’sfailings ; the first post - Episode IXmovie wo n’t hit theaters until 2022 andthe next three are all scheduled for December premieres(avoiding the May windowpane that befellSolo ) . Kathleen Kennedy also hold thatthe Marvel strategy does n’t work forStar Wars(i.e . building sub - franchises around individual characters ) , which is why freestanding trilogy from David Benioff & D.B. Weiss and Rian Johnson will be all disconnected from the Skywalker story . There ’s currentlya popular societal media campaign to get aSolosequel off the solid ground , but that does n’t appear to be in the cards - at least on the film side of things . With a thirdStar Warsseries planned for the Disney+ streaming service , perhaps the adventures of young Han could go on on the little screen .
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Source : Happy Sad Confused ( viaLRM )
