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In its first 24 hours online , theStar Wars : The acclivity of Skywalkerteaser trailer scored more view than previews forThe Force AwakensandThe Last Jedi . Earlier this calendar month , Lucasfilm at long last let out some long - await official detail for their upcoming smash hit , unveilingthe motion-picture show ’s claim and first scrap of footageduring Celebration Chicago . The fact thatEpisode IXis the decision of the Skywalker saga would be reason enough for fans to anticipate it , but the hype run into overdrive when it was revealed Emperor Palpatine is making a surprise return .
The Rise of Skywalkerwill cap off what ’s sure to be an unbelievable twelvemonth for Disney , which has other monolithic tentpoles likeAvengers : Endgame , The Lion King , andFrozen 2hitting theaters in 2019 . Given how democratic several of their properties are , it is n’t surprising to seeDisney ’s pic set all - time prevue eyeshot recordsshortly after they devolve . And whileEpisode IXcouldn’t approach the overall marks , it did post a new highschool for theStar Warsfranchise .
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According toDeadline , theRise of Skywalkerteaser had 111 million views online during its first 24 hours , topping the human body ofForce AwakensandLast Jediwithin the same timeframe . Episode IXactually more than doubledEpisode VII’stotals , and capture 20 million more perspective thanEpisode VIII .
While those numbers are definitely telling , they obviously blench in comparability to whatEndgame(289 million)andLion King(224.6 million)posted late last year . But it ’s important to keep in mind that theRise of Skywalkertrailer officially premiered during the moving-picture show ’s control board at Celebration , and a issue of people in all likelihood catch it on the livestream . That probably impacted the number of purview the actual trailer video got on theStar WarsYouTube television channel . In the meantime , Skywalker’sreported"EOR viral rate"of 295:1 beat those ofLast Jedi , Force Awakens , andRogue One . That render the trailer launch was a monumental achiever and have sports fan buzzing , soStar Warsis very much still at the cutting edge of the zeitgeist . Despite the toxic discourse surroundingThe Last JediandSoloflopping at the box office , people are excited to seeThe Rise of Skywalker .
All of this bodes well for what ’s sure to be a comprehensive marketing crusade that takes place over the next several months . Star Warsshould have a front at San Diego Comic - Con in July , and there ’s anotherForce Friday merchandise eventplanned for October . If interest inThe wage hike of Skywalkeris this gamey at the offset of promotion , then Lucasfilm may have another Jagannath on their hands come December . The late threeStar Warsmovies to debut over the holidays all made more than $ 1 billion worldwide each , so it would be very surprising ifEpisode IXdidn’t carry out that effort as well .
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Source : Deadline
