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According to a new account , theXboxbrand is stronger than that of Nintendo and Sony . This composition might surprise many in the gaming industry , especially considering thatXbox One sales still trailfar behind that of its competitors . Despite poor sale , though , Xbox seems to have some big plans up its arm , peculiarly with the next generation of consoles and gaming services .
Microsoft had a particularly solid showing at the2019 E3conference , include one of the most talked about moments of the event when Keanu Reeves introduced anew trailer forCyberpunk 2077and revealed that he was a part in the game . That event also brought an official announcement from Microsoft about its next console , theXbox Scarlett , which boasts some noteworthy specs that still has industry insiders and fans speak about it .
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Perhaps that ’s why WPP ’s Kantar BrandZ ranking , as report byFinancial Times , has listed Xbox above both Nintendo and Sony in its Top 100 global steel inclination . The ranking is a result of research that combines fiscal and market data point with surveys of meg of citizenry all over the world . Although Xbox comes in at number 87 , it is the only purely gaming firebrand that come out on the listing , although Amazon , Apple , Google and Tencent all have some participation in the play industry . However , Google will soon set up Stadia , a plot streaming divine service that could become , quite literally , a plot changer , as well as a significant rival to Xbox .
Microsoft has other plans for gambling in depot , too , including Azure , the ship’s company ’s cloud computing service . Azure has proved so telling that evenSony has partner with Microsoftto work on it . Xbox also recently brought itsGame Pass subscription service to PC , which offers a wide motley of games at a reasonable cost breaker point . It seems that Xbox has add up a farsighted mode since the botched release of the Xbox One and the controversy palisade its other plan regarding DRM restrictions .
Worldwide Xbox sale are n’t weak , economise in Japan where the Nintendo Switch reigns supreme , and it ’s discernible that Microsoft has a mass of swelled plans prompt forward with Xbox Scarlett and the future of gaming . The Xbox brand is now officially recognized as a major player on a spherical plate , but will that translate to sales for the next generation console and future Xbox gaming products and service of process ? The Xbox Scarlett launches in 2020 , and its sale should be a sound index number of just how far Xbox has issue forth and how far it will go .
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root : Financial Times
